Sometimes I’ll see stuff and I’ll store it away for a while before actually dissecting it. I made the mistake of doing that with this video. I stumbled upon it a few months ago and literally just moments ago sat down and watched it for the first time. This piece is pretty dope stemming from the stuff that Colin Munroe talks about all the way down to the cinematography of the whole thing.

A few things that Colin said that really resonated with me:

“Often I talk with people about being part of the ‘playlist generation’…It just makes sense that all of those influences are going to melt together and start creating unique and individual sounds that dwell somewhere between the traditional lines.”

What he’s referring to is the fact that people aren’t afraid to listen to all types of genres of music and in turn that has allowed people to create music without boundaries that blend different sounds culminating in a truly unique product. This is a concept that really excites me. It’s something that Colin, himself, along with folks like Chester French and Mike Posner are pursuing.

EDIT: I apologize. I just realized that I didn’t mention the forerunners of this movement. People like N.E.R.D. and Gym Class.  There are a ton more too. Don’t judge me.

“There’s a lot of cool being sold, more than there ever has been…It’s not as much about people striving to say something, or be something, or to be on a journey, or to tell their story. People are striving to make sure they are as cool as fuck…Cool is the commodity, that’s what’s sold now.”

If you know me then you know that one of my complaints with society is the lack of integrity and that is definitely conveyed in the entertainment industry. People aren’t worried about quality product or making a difference, they’re worried about material accomplishments and appearing to be “cool as fuck”. Honestly, this is something that bothers me deep down and, if I’m ever put in a position of influence, will transpire to change.

Check out the rest of the video and if you’re unfamiliar with Colin Munroe’s music treat yourself to his first mixtape.

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